January  29, 2023
  New Media






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Editor REF#: JG33182
Canadian Franchise Association
Location: Toronto, Ontario
Posted: January 12, 2023
Deadline: January 28, 2023



“There are mixed messages about if you need a franchise lead generation marketing buget or not and when to. Brand awareness and organic marketing works good for larger franchise systems but for the ones that are new, require some investment to generate leads. Every franchise systems is different; but you must be creative with what you have and make sure your clear on your strategy first so you’re return on invest is strong. Before you apply a marketing budget you need to look at your target audience is carefuly and what territory you want to expand with your campagn to find franchisees.”

Does the passage above make you cringe? Do you want to edit/rewrite it? If so, you should apply for this Editor position with the Canadian Franchise Association (CFA)!

CFA produces Franchise Canada, a multi-channel media outlet, committed to delivering the best content to help Canadians achieve their dreams of business ownership through franchising. We’re looking for a seasoned editor and content producer to join our team.

What the ideal editor looks like:
  • Writing clear and compelling content is second nature to you. You find yourself proofreading everything and take great pleasure in catching typos, dangling participles, and resolving subject-verb disagreements. 
  • You know the CP Style Guide won’t help you decide what to wear. You have a knack for transforming complex concepts and stuffy text into easily understood and engaging copy. 
  • You know WordPress and how content drives advertising. Maybe you’re a blogger. Maybe you have a website or have helped build websites for your friends. 
  • You love creating order out of chaos and thrive on juggling priorities. You do whatever it takes to get the job done.
What you will do:
  • Lead the Franchise Canada editorial content strategy, direction, and execution across multiple platforms, including the digital magazine, website, videos, and podcast
  • Produce original content for Franchise Canada magazine, as well as manage each issue through the production process
  • Lead the Franchise Canada Publications team in creating engaging, timely, and relevant online content, including videos and podcast episodes
  • Manage the Senior Designer and Editorial Assistant as they provide support to the Franchise Canada Publications team through design and content development
  • Maintain and manage relationships with freelance writers, content contributors, and publishing vendors
  • As part of a team, develop and launch new products and services that will benefit the Association’s members
  • Attend and assist at CFA events as required
  • Assist in special projects and other tasks as assigned by CFA leadership


Skills Required:
  • University graduate in journalism, communications, or an equivalent combination of education, training, and/or work experience
  • Excellent organizational and administrative skills and attention to detail
  • Exceptional command of English (written and spoken)
  • Experience in writing for a range of platforms, including publications, websites, and media releases
  • Familiarity with WordPress
  • Minimum of 5 years experience in an editorial role
  • Strong customer service and interpersonal skills, and ability to work effectively in a team environment
  • Ability to work under pressure, be flexible to change, and work to timelines
  • Ability to work weekends and evenings, as required
  • Experience in a business association or membership-based environment would be an asset
  • Ability to speak and write French would be a significant asset
  • Ability to work weekends and evenings, as required
  • Proof of full vaccination against COVID-19 is required upon hire
  • Must be legally eligible to work in Canada
This is a full-time position.

The CFA is located in Toronto on the Mississauga/Toronto border near Pearson International Airport, with access by highway and public transit (Mississauga and Toronto). Plentiful free parking.

The position requires daily regular work hours but may also require the individual to work extended hours and weekends, as required. A valid driver's licence, access to a vehicle, and travel across Canada may be required. The CFA works in a hybrid office model with the requirement of working in the office as well as remotely on a regular schedule.

We appreciate your interest, however, only those selected for an interview will be contacted.

To apply for this position, please forward your resume/cover letter (stating salary expectations and that you found this job on Jeff Gaulin's Journalism Job Board), edited version of the intro to this posting, and two-to-three samples from your portfolio to:

Lauren Huneault, Senior Manager
Canadian Franchise Association
116-5399 Eglinton Avenue West
Toronto , ON
M9C 5K6 , Canada
Tel: no calls

E-mail: lhuneault@cfa.ca
Web address: http://www.franchisecanada.online

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