January  17, 2020
  New Media





Marketing Manager

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Marketing Manager REF#: JG30876
Owlkids - Bayard Canada
Location: Toronto, Ontario
Posted: January 9, 2020
Deadline: January 31, 2020


Owlkids, publisher of Chirp, Chickadee and OWL magazines, is seeking a Marketing Manager. The ideal candidate will be very detail oriented, adept at multi-tasking, able to meet strict deadlines, and should be able to work independently. 
  • Coordinating various marketing projects
  • Managing online campaigns, affiliate networks and other advertising initiatives to maximize sales
  • Understanding target markets and customer motivation using demographic and psycho-graphic data
  • Measuring and reporting the effectiveness of marketing strategies on sales figures and brand identities
  • Preparing and formatting reports using data gathering techniques and tracking standards
  • Managing marketing material budget within specified company guidelines and procedures
  • Prepare and maintain workback schedules and calendars
  • Initiate and execute marketing and promotional campaigns from concept to completion (direct mail, email etc.)
  • Coordinate and supervise projects and relationships with partners and external suppliers including designers, lettershop, fulfillment house, etc.
  • Set-up and monitor campaign metrics
  • Assist Director of Marketing in developing cross-promotions and branding initiatives
  • Writing and designing newsletters and various media releases
  • Effectively completing other duties as assigned


  • College Diploma in Marketing or a related fields
  • 5 years of experience with online marketing/advertising/digital required
  • A strong aptitude for numbers is required
  • Experience with digital tools (MailChimp, WordPress, Shopify) an asset
  • Extensive experience with coordinating large projects
  • Strong Microsoft Office (Word, Excel, Access) and the Internet skills
  • Strong written and verbal communication skills
  • Excellent attention to detail and well developed organizational skills
  • Ability to multi-task and work with multiple deadlines
  • Strong work ethic with the ability to work independently and in a team environment
  • Ability to work in a fast paced and constantly changing work environment

Qualified candidates are invited to submit their cover letter stating you found this job on Jeff Gaulin's Journalism Board, resume and salary expectations to:

Owlkids - Bayard Canada
Toronto , Ontario

E-mail: jobs@bayardcanada.com
Web address: http://owlkids.com

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