Location: Toronto, Ontario
Posted: January 7, 2020
Salary: Based on experience
Canadians for Clean Prosperity (CCP) is a non-profit that believes in protecting the environment and growing our economy using market-based solutions to environmental challenges.
Right now, we’re focused on the greatest challenge of our time – climate change. We believe that carbon pricing is the key to addressing climate change – it’s the lowest-cost solution to reducing our emissions, it’s affordable for families because the money is returned as rebates, and it creates economic opportunity by helping us transition to a cleaner economy. We are focused on advocating for carbon pricing via government relations, media relations, research and public education campaigns.
When Canadians understand carbon pricing, they overwhelmingly support it. It’s our job to help them understand the facts. That’s one of the key objectives of this role.
We are passionate about what we do (we couldn’t really imagine working on anything else) and we are looking for a smart, energetic person to join our team to lead our communications work. This should be a dream job for the right person. Is that you?
The Communications Manager is responsible for overseeing content development across all of our communications channels, including materials that are designed for the public, policymakers, and the media. You will produce content of varying lengths – from tweets to long-form articles and blogs – related to carbon pricing and climate change. In addition to producing content, you
will be our key media point person, responsible for raising the visibility of our issues across print and broadcast channels.
Given the need to communicate visually across our digital channels, you will need to source graphic design work (bonus if you have some knowledge/experience in this area).
The Communications Manager is ultimately responsible for ensuring our communications work is effective. As such, you’ll work with the rest of the management team to develop tracking systems to measure our effectiveness, and adjust tactics as needed to maximize our impact.
Below is a list of key responsibilities currently envisioned for this role. That said, we are a fast-paced organization with evolving priorities so these responsibilities could change.
Media - including:
- Engaging and building relationships with key media players in a timely and responsive manner
- Writing op-eds for placement in key media outlets based on agreed-upon goals
- Drafting press releases and press kits
- Acting as point-person for press communication including pitching ideas
- Media monitoring on carbon pricing and climate
- Maintaining a media database
Social Media - including:
- Managing our social media assets
- Developing compelling content for each of our social media assets
- Responding to social media posts from other key influencers on carbon tax policy
- Responding to messages and select comments sent to us via social media (ie. community management)
- Tracking and analyzing results on a weekly basis
Website and other digital content - including:
- Developing content for our website(s), including regular blog posts
- Developing weekly newsletters for our subscribers
- Sending emails to our list-serve at regularly agreed intervals
- Monitoring website analytics and making recommendations to improve user experience
- Managing our general email box
Partnerships - including:
- Helping with identifying, nurturing and maintaining relationships with organizations who can share our key messaging (and who may have messaging to share with us)
Other – as part of a small and nimble organization, you may be asked to undertake related responsibilities from time-to-time such as:
- Reviewing / editing research reports
- Board communications
- Fundraising assets – pitch decks, online appeals
We are a small (but mighty!) organization that includes our Executive Director, our VP of Marketing, and an Associate for Research. You would be the fourth member of our team. You’ll report to our VP of Marketing, but will work closely with all members of our team.
Location and Hours
We’re based in Toronto, and prefer candidates who can work out of our Toronto office which is located in the beautiful Spaces building at 180 John Street. You will have flexibility to work remotely at least 1 day per week and potentially more.
We typically work from 9 am - 5 pm but are more concerned about results than when you’re working. Due to the nature of your role, there may be a need to work during non-work hours at times, but you will have the flexibility to compensate by taking time off during the workday.
We pay a competitive salary, commensurate with experience, plus benefits.
All candidates must be / have:
- Strong writing skills – the ability to convert even the most boring topic into an interesting article
- Ability to synthesize: A natural knack for pulling out the key “so-what?” from a policy brief or technical paper
- Journalism experience – ideally at least 2 years working in print or broadcast journalism. Even better if you have experience covering climate and/or politics and/or the energy sector in Canada
- Media relations experience including an understanding of how to deal with the media and “break-through” in a competitive coverage environment
- Highly organized – able to manage multiple competing priorities in a fast-paced environment with priorities that could change quickly
- High degree of comfort with social media, ideally with demonstrated experience managing social media accounts (Facebook/Instagram/Twitter) for an organization or business (ie. beyond personal use)
- Comfort with numbers: You’ll be reviewing reports on social media performance so must have a basic comfort with reviewing and analyzing numbers
- A passion for solving climate change, and a commitment to supporting carbon taxes as the key solution to the climate change challenge
- Baseline understanding of politics and environmental policy in Canada (more intricate knowledge is a bonus)
- Minimum of 3 years of work experience, ideally in a related field such as journalism or politics
Though not required, the following skills will be considered favourably if you have them:
- Graphic design capabilities – the ability to create basic social media postcards, or even more complex infographics
Ability to create and edit short (10-60 second) videos using stock footage, including subtitles and original audio
Some understanding of website design and/or coding such as ability to make basic HTML changes within a Wordpress back-end
How to apply
If interested, please send an email to email@example.com with title “Application for Communications Role” that includes:
- Your resume
- A cover letter that explains why you want to work with us, and why you’d be a good fit and that you found this job on Jeff Gaulin's Journalism Board
- A long-form writing sample, such as an article or op-ed (it need not be on a relevant topic as long as it gives us a sense for your writing)
- Optional: if you have done any graphic design work in your past (not required for the role), please feel free to include
Web address: http://www.cleanprosperity.ca