June  18, 2018
  New Media





Communications Lead

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Communications Lead REF#: JG29216
Pembina Institute
Location: Edmonton, Alberta
Posted: June 5, 2018
Deadline: June 17, 2019


The Pembina Institute is seeking a motivated, strategic and innovative communications lead to join our team, based in Edmonton, Alberta. This position reports to the communications director, and is responsible for providing communications leadership, ideas and support for various program areas. The communications lead will be a key contact for journalists and public inquiries as well as a key instigator of digital media efforts related to the region, while interacting with other members of the communications team and staff across the organization on a regular basis.

The role requires strong writing/editing ability, fluency in online and social media, familiarity with emerging communications trends, strategic planning and project management skills, media relations experience, and familiarity with digital publishing. Strong interpersonal, time management and writing/editing skills are essential; experience in digital and social media, marketing, strategic communications, video production and editing, graphic design, photography, media relations and journalism are assets for this role. The ideal candidate will be passionate about Canadian energy and climate issues, and be familiar with — or willing to learn — the Calgary, Edmonton and/or regional Alberta media markets and have a strong interest in our programs focused on responsible fossil fuels and clean economy.

Why the Pembina Institute?

The Pembina Institute is a national non-partisan think tank that advocates for strong, effective policies to support Canada’s clean energy transition. Through research, consulting and convening, we employ multi-faceted and highly collaborative approaches to change to reduce the environmental impacts of energy production and use.

Our people are passionate about sustainability and dedicated to enabling positive social change. Our organizational culture encourages creativity and collaboration, and we offer a flexible and fast-paced work environment that rewards honest character, personal initiative and innovation. The successful candidate will join our dynamic team of nationally recognized professionals working on delivering clean energy solutions into the hands of Canada’s decision-makers and key influencers.

Compensation and Benefits

The salary rate is competitive for a communications professional in the non-profit sector and will be based on skills, experience and qualifications of the successful candidate.

Benefits include:
• extended health and dental
• four weeks of holidays per year
• flexible work hours
• RRSP plan
• training and development opportunities

Further terms of employment will be discussed with candidates during the interview process.

Roles and Responsibilities

In this role, you’ll have the opportunity to apply a wide range of communications skills and approaches to help staff communicate effectively and strategically with the Pembina Institute’s core audiences, which include government and business decision-makers, policy influencers and journalists. Working within a dynamic and collaborative communications team, you’ll have the opportunity to play to your strengths while also developing new skills through mentoring and hands-on experience.

Depending on the day, you will be asked to help design and manage projects and develop and refine communications strategy. You’ll mentor technical writers to help them hone their style, messaging, focus and social media presence. You’ll do a lot of reading, writing, editing and planning for our publications, blogs, social media, emails, website and other materials. You’ll monitor media coverage, coordinate interviews, and develop relationships with journalists, communicators and social media influencers following energy and environmental policy issues. You’ll coach spokespeople on their performance skills and provide support on message development and media outreach. Ultimately, you’ll have a variety of tools at your disposal — including traditional and digital media, social media, webinars, publications, popular writing, infographics, multimedia projects and commentary pieces — to help the Pembina Institute shape the debate around Canada’s transition to clean energy.

This role is primarily focused on guiding, inspiring and supporting regional communications efforts in Alberta around oil and gas, oilsands, electricity, energy efficiency and clean technology. Communications leads also play a significant role in shaping and supporting organizational communications initiatives, under the leadership of the communications director.

The full-time position may require some travel and occasional work on evenings and weekends. This role will be based out of Edmonton, but a Calgary-based position would be considered for the ideal candidate.


Candidates must clearly reflect the following skills and experience in their application:

  • Post-secondary education in communications, marketing, media relations or journalism
  • Two or more years of work experience in a related field
  • Experience developing communications strategy and/or plans
  • A deep interest in Canadian energy and environmental policy issues
  • Attention to detail and a commitment to personal excellence
  • A superb command of the English language (reading, writing and speaking)
  • Proven skills and experience in media relations, digital engagement, popular communications, technical and copy editing, social media, online publishing and multimedia
  • Excellent editing and popular writing skills in English
  • Demonstrated knowledge of CP style and academic grammar and style conventions
  • Demonstrated familiarity with various social media tools, platforms (e.g. Twitter, Facebook, LinkedIn, YouTube) and strategies
  • Working knowledge of Microsoft Office programs and Adobe Creative Suite
  • Familiarity with basic HTML editing, blogging and online publishing
  • Strong interpersonal skills, including the ability to exercise tact, discretion and sound judgment at all times
Other valuable qualifications
  • Familiarity with the Edmonton, Calgary and rural Alberta media markets
  • Experience using social media to build community and/or advocacy campaigns
  • Experience developing, editing and producing multimedia products (audio/video podcasts, audio slideshows, YouTube videos, etc.).
  • Ability to evaluate projects based on desired outcomes and develop strategies for improving results in the future
  • French language proficiency (speaking and writing)
  • Familiarity with Salesforce, Pardot or similar CRM software
  • Experience working in the non-profit sector
The ideal candidate will be:
  • An independent and confident self-starter
  • A creative and critical thinker
  • Teachable and eager to learn
  • A positive and collaborative team player
  • Adept at tailoring communications approaches to suit the intended audience and platforms
  • Able to juggle competing priorities and deadlines in a fast-paced environment
  • Capable of engaging effectively with remote colleagues (via virtual tools)
  • Good at managing stress and personal resiliency
  • Someone with a great sense of humour

Interested candidates should send a resume and cover letter - stating you found this job on Jeff Gaulin's Journalism Job Board -  to careers@pembina.org
Please ensure the following:
  • Subject line includes Communications Lead, Alberta and your last name
  • Resume outlines your relevant skills, education and experience
  • Cover letter and resume are saved as one PDF document using the naming convention lastnamefirstletter-application-position-year.pdf ... example: smithm-application-CommsLead-Alberta-2018.pdf
Application deadline: 11:59 p.m. on Sunday, June 17, 2018. The Pembina Institute is an equal opportunity employer. We thank all applicants for their interest but only those selected for an interview will be contacted.

E-mail: careers@pembina.org
Web address: http://www.pembina.org

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